The 4 Pillars of Social Media Marketing

Social media is an art not a science- there's no magic formula for success.  Instead, social media success is dependent on knowledge, planning, dedication and time. While this may seem daunting I've identified 4 Pillars of Social Media Marketing for you to focus on. If you cover these four areas your campaign will be on its way to success!

First, find your volume. This is the number of posts or updates per day and while there is no magic number of updates/day there is definitely a sweet spot. You can easily post too much or not enough. Second, quality is and always will be king. Only post quality content and if you don't have any solid content to post, don't post. It's quality over quantity. Third, without consistency your campaign will crumble.  The #1 reason campaigns fail is they lose steam. Everyone is all systems go in the beginning but as time goes by so does interest. You start to post less frequently and the quality of the content drops. In order to suceed you must map out a plan and stick to it. Finally, while it is important to post across multiple platforms, syndication is bad. This is becasue platforms are very different. Why limit other platforms to 140 characters just because Twitter does? Do you talk to your mother and best friend the same way? Twitter and Facebook are two totally different social media beasts ans need to be treated so.

If you have any questions about the 4 Pillars of Social Media Marketing or anything social media or fishing related please do not hesitate to reach out to me.

Take care and tight lines!

#FollowFriday

Follow Friday or #FF is one of the great phenonenon of Twitter and is a great tool to help build your business or personal brand. If you're trying to grow your network you should be a fan of #FF but even it you're not here are a few quidelines to help make sure you're getting the most out of #FF.

When someone mentions you in a #FF they are giving you a shout out. They are telling all of their followers to also follow you so the first thing you should do is to show your thanks. Favorite and retweet the #FF tweet and tweet them a thanks. Finally, if you send out your own #FF tweet you should try to feature them in yours.  If someone takes the time to promote your business or brand you should thank them.  Show them that you appreciate their support.

Similarly, before you send your #FF tweet there are a few things to consider. Many people will start their tweet with #FF then just list as many handles as they can fit. While this is nice there are more effective ways of doing it. Even if it is only a few words give people a reason or motivation to follow them.

#FF is a fun way to add followers to your business or personal brand and to boost your reach and influence but be sure to follow these guidelines!!!

Take care and tight lines!

Quality is King

Businesses always have their eye on the prize and they should. Creating more revenue and getting the highest return on investment are goals that all companies share. Social media is no exception. The number one question people ask me is how do I get more friends/followers/likes/favorites/mentions? They're focused on the end result- got their eye on the prize.

The simple truth is there are no short cuts in improving your company's social media reach and influence. There is a lot of time and effort required to build a successful social media campaign. While there are many moving parts to a campaign, quality content is and always will be king.

Quality content is content that is either interesting or informative. Interesting content makes you "wow" while informative information makes you say " I didn't know that". Only post quality content and if you don't have anything solid to say, don't say it. It's truly quality over quantity.

If you have any questions about quality content, the other components of a successful social media campaign or anything else please leave a comment or shoot me an email!

Take care and tight lines.

Tarpon Jump!

Here's a quick video from our Islamorada, FL trip of one of our tarpons jumping!  120 pounder on 20# mono with my trusty Dunamis Rod!!!

The Palomar Knot

The palomar knot isn't only my favorite knot but also the knot I use 99% of the time. It's strong, easy to learn and quick to tie making it very versatile. Simply put, it's easy and strong making it a valuable knot to know. I use it on mono, braid and fluorocarbon to tie lures, hooks, leaders, swivels, snaps and more.  Here's how you tie it...

If you haven't already committed this knot to memory I recommend you do now!  What's your favorite knot?

Experienced Angler or Tackle Junkie

I recently read an article titled 10 Signs That You're a Tackle Junkie (you can click on the link below for the article) that identified 10 signs that you're a tackle junkie. Things like buying Plano Tackle boxes every time they're on sale or flying to Poland to buy black market bait made the list. What this article illustrates is that there is a fine line between passion and obsession in the sport we love.

Focusing back on the article what is the difference between an experienced angler and a tackle junkie? Is there a difference? We are always trying new products and techniques while trying to improve our overall fishing knowledge so where do you draw the line between experienced angler and tackle junkie?

Original Article Link

South Florida Bass: Fishing for South Florida's Peacock Bass

Fishing in South Florida has a lot of advantages.  The weather is beautiful allowing you to fish year round and with all the lakes, rivers and canals there's always water within reach.  You can fish fresh, salt or the brackish water that marries them.  If you know where to go you can catch bass, tarpon, snook or gar on any given cast.   But the best part about fishing South Florida isn't the weather or water; it's the South Florida Bass!

Adult Peacock Bass

South Florida Bass or more commonly known as Peacock Bass are one of the hidden gems of Florida nestled away in the south east corner of the state.  Although similar to the largemouth bass they do not belong to the same family. Imported from South America in 1984 to help control the population of smaller fish, the Butterfly Peacock actually belongs to the Cichla Genus.   They are very similar to the Ciclids that are common in home aquariums.  Once introduced peacock bass quickly became one of South Florida's most prized game fish.

Confined to the waters of South Florida peacock bass can be found throughout Miami-Dade and Broward counties with a few creeping up into Palm Beach.  They love slow moving canals, lakes and ponds with overhanging structure and thick vegetation cover.  I recommend the canals because they have an ample supply of food, thick cover and they’re less fished.  The problem is these Amazonian lunkers require warm water vastly limiting their habitat in the United States.  If the water temperature falls below 60 degrees Fahrenheit they will die.  In fact, during the winter of 2010 South Florida experienced several back to back cold fronts killing many Peacock Bass and threatening their survival. Luckily they quickly bounced back and are now plentiful.

Peacock bass are like largemouths in shape and mouth size but the similarities stop there.  The easiest way to identify peacock bass is by their distinctive and pronounced black eye on their caudal fin.  This along with their bright olive green body and red belly make them easy to identify.  Juveniles display three vertical black stripes but as they mature their stripes diminish and their color can lighten to yellowish green color.  Also, adult males can develop a distinguished hump on their foreheads during mating season to attract females.  Peacock bass have two distinct growing phases.  Their juvenile growth of 12-16" occurs in the first two years of its life then growth becomes much more concentrated on girth.  Basically, a 17" fish will weigh about 3 pounds, a 19" bass weighs around 5 pounds and so on. 

Juvenile Peacock Bass

 

You can handle them the same way as largemouth bass but beware of what I’ve come to call peacock thumb.  Handling largemouths is simple- the thumb grip lower jar immobilizer.  Problem is that while it is an effective grip to remove the hook it does not subdue peacock bass the way it does largemouths.  Smaller boys are easy to handle but if you land a lunker be ready for a duel with a sandpaper vice.  Either tape your thumb or proudly display the abrasions on your peacock thumb!

Introduced into South Florida to control the population of smaller invasive fish destroying canal vegetation, these predators will eat any fish they can fit into their mouths.  That being said the best bait is anything that will mimic bait fish. I mostly use a swim jig with swim bait trailer but will occasionally use a spin bait with a swim bait or simply a swim bait alone.  You are going to want some kind of weed guard whether it’s part of the jig or a Texas rigged swim bait.  Leave your plastic worms at home because Peacock Bass will not hit them.  This is a very common mistake because while largemouth bass love plastic worms peacock bass will not touch them.  Tackle depends more on the water and cover than the fish itself but I recommend going as light as possible. I'm currently running a Daiwa Ballistic spinning reel with 10# monofilament on a custom Dunamis Rods rod which is perfect for the canals I fish but depending on cover you may need to up your tackle.

One final piece of advice: bring your net.  First of all, if you’re bank fishing you will need it to bring it up the bank.  If you try to pull it up your line will snap and your fish will happily swim away.  It happened to me once and now my net is always within reach.  Second, I’m lucky enough not to have any snakeheads in my canal but there are gar and I’m not messing around with them either!

If you're lucky enough to make it down to South Florida I highly recommend a fishing trip to the canals. There's plenty of bank fishing, boat rentals and charter fishing opportunities to help you land that giant South Florida Bass!  If you have any further peacock bass or South Florida fishing questions please let me know!