If you're a business with a Facebook Page make sure you're set up for Facebook Messenger.  Potential customers may have questions about your product or service and without Facebook Messenger they will move on to a competitor.
While this may seem like beginner stuff you would be surprised at how many businesses do not have Facebook Messenger.  So if you already have Facebook Messenger- good job.  If you do not- add it right now!
Take care and tight lines!
 
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