Syndication

Many people make the mistake of syndicating their Facebook and Twitter.

DON'T DO IT!!! 

They are completely different social media beasts and need top be treated so.  Think of it this way... Do you talk to your best friend and mother the same way?  I hope not!

Here are a few things to think about...

• Twitter limits you to 140 characters... Facebook is unlimited
• Although there is no magic number of tweets per day no matter how you slice it you need to be tweeting SIGNIFICANTLY MORE than posting on Facebook.
• Not to mention strategies, content and the way you speak are completely different.

Now it is important to distinguish between syndicating and posting your message across different social media platforms.  The key is to tweak, customize and cater your message to the specific platform (and post significantly more on Twitter than Facebook).